Your question: Why Your Small business Needs a podcast?

Why do businesses need podcasts?

A podcast is a more personal way to reach out to new potential customers. They get a better idea of your values and way of running the business. Your audience also has more flexibility on how they listen to the podcast. … Podcasts allow the audience to listen while doing other things.

Do small business owners listen to podcasts?

As a small business owner, it is important to be part of the latest trends in the business world. An easy and efficient way to keep up with these trends is to listen to podcasts. Often seen as a top resource for small business owners, listening to podcasts makes learning stress-free and convenient.

What is the disadvantage of podcast?

The list of the disadvantages of podcasting is time consuming, not searchable, accessibility problems and limited audience. Podcast consumes a lot of time especially if the file is larger. It is not usually easy to search in podcasting.

Who should start podcasting?

If you have a lot of passion and expertise on a specific topic, you should definitely consider hosting a podcast on that topic. If there’s a topic you are interested in but don’t know much about, consider starting an interview-based podcast and invite other experts to share their advice on your show!

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What podcasts do business owners listen to?

10 Great Podcasts for Entrepreneurs and Small-Business Owners

  • StartUp. StartUp is the brainchild of Alex Blumberg, a former producer from NPR’s Planet Money as well as This American Life. …
  • Marketplace. …
  • a16z. …
  • Working. …
  • HBR IdeaCast. …
  • Radiolab. …
  • Duct Tape Marketing. …
  • Fresh Air.

How do I start a small business podcast?

The following are seven of the best podcasts out there that will teach you about how to establish and successfully manage a business of your own.

  1. StartUp. …
  2. Entreleadership. …
  3. EOFire. …
  4. Mixergy. …
  5. Build a Badass Business. …
  6. My Wife Quit Her Job. …
  7. How to Start a Startup.

How do I create a small business podcast?

Growing Your Business Podcasts

  1. The Indicator from Planet Money. Subscribe. …
  2. My First Million. Subscribe. …
  3. The $100 MBA Show. Subscribe. …
  4. WSJ Your Money Briefing. Subscribe. …
  5. Startup Stories – Mixergy. Subscribe. …
  6. Popcast. Subscribe. …
  7. Being Boss: Mindset, Habits, Tactics, and Lifestyle for Creative Entrepreneurs. Subscribe. …
  8. Marketing Speak.

Why do podcasts fail?

Most podcasts fail because podcasters sabotage themselves. They make the show they think they should make instead of the show they want to make. Instead of going with her gut, a podcaster might make the show she thinks she should make instead of the one she wants to make. Listeners can sense an uninspired product.

Is podcasting profitable?

Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.

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How much does it cost to do a podcast?

Generally speaking though, you can expect to pay $200-$500 for a good quality podcast. On the extreme ends, you can start a decent podcast for around $100 and for the best of the best, most professional podcast possible, you can expect to dish out around $5,000.

How much do podcasters make?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How do you start a successful podcast?

Let’s dive right in!

  1. Build Your Podcast Platform. …
  2. Create an Email List. …
  3. Promote Your Podcast Launch Event. …
  4. Launch With More Than One Episodes. …
  5. Keep The Buzz Going Post-Launch. …
  6. Build a Podcast Community. …
  7. Turn Your Experience Into a Resource.

What are the benefits of starting a podcast?

The benefits of podcasting.

  • Build a personal connection. It’s different building a connection through written content than visual or audio. …
  • It’s convenient. …
  • It’s easy to get started. …
  • It’s an alternative to video. …
  • Increase traffic generation. …
  • Improve conversion. …
  • They’re highly engaging. …
  • Build more brand authority.
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