Frequent question: Why is Local SEO important for small businesses?

A successful local SEO campaign will help your business because: Local SEO increases your website’s rankings in the search results and in the local pack. It receives the highest conversion levels of all local advertising channels. It increases your online visibility, especially to neighbouring customers.

How does local SEO help to grow small businesses?

Delivers More Qualified Search Traffic

Local search can help weed out searchers who aren‘t likely to contact your business. This isn’t because search engines are making a concerted effort to shield businesses from customers, but because they want to provide relevant local results based on proximity and intent.

Why does local SEO matter?

Local SEO ensures you can rank highly for keywords that are related to your business and the areas you serve. As people are more likely to engage with a business close to them, local SEO sends targeted traffic to your website and optimizes your conversion rate.

What are the benefits of local SEO?

Benefits of Local SEO

  • Improve Online Visibility. The first 5 results of Google collect 67.6% of user clicks. …
  • Build a Community. …
  • More Relevant Traffic. …
  • Local Return Customers. …
  • Build Trust and Authority. …
  • Reduce Ad Costs. …
  • Increased Sales.
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Who needs local SEO?

6 business types that reap the most reward from local SEO

  1. Medical services. Businesses that provide medical services, such as doctor’s offices, dental practices and urgent care clinics, are perfect for local SEO. …
  2. Law offices. …
  3. Bars and restaurants. …
  4. Plumbers. …
  5. Pet services. …
  6. Real estate.

Is SEO worth it for small business?

Conclusion, Is SEO Worth It? Although it takes longer to run an effective SEO campaign, organic search is still worth the time and effort. It’s a lot cheaper to invest in, it attracts more click-throughs than PPC, and organic search results are more trusted than PPC adverts.

How can I improve my local SEO?

Top 10 Ways to Improve Your Local SEO Right Now

  1. Create a Google My Business Account. …
  2. Get Regular Reviews from Happy Customers. …
  3. Optimize for Voice Search. …
  4. Create Content Based on Local News Stories or Events. …
  5. Optimize Your Website for Mobile. …
  6. Hone in on Local Keywords. …
  7. Use Location Pages or a Location-Specific “About Us” Page.

How local is local SEO?

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.

What is the difference between SEO and local SEO?

While traditional SEO focuses on improving your site’s visibility on a national or global scale, local SEO allows you to capture local search territory to connect with searchers in your area. SEO and local SEO use many of the same strategies.

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